Good Content Sells

Sending a relevant message about your product or service at the right time directly improves results and drives demand. By creating great content, you can create more sales leads, drive website traffic, promote brand, and educate customers and prospects. To ensure you get the most out of your content marketing efforts, follow these six rules:

1. Make sure it is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing.
2. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.
3. It closes a gap – content marketing should answer a business question or problem. An added benefit of this useful information is its ability to be used in lead nurturing.
4. It is written well – poorly written thought leadership may not only provide poor results, but may also hurt the company’s reputation. Take time to ensure content is presented in a thoughtful manner and is free of errors.
5. It is relevant to your company – if the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content.
6. It gives proof – since you write to support a business goal, your content may seem biased. Make sure that content you create gives proof either through quotes and testimonials or through actual metrics and statistics.

If in doubt - get some help.  If you would like to know more about content marketing and lead nuturing give me a call 02081 446 222

Building your digital marketing jigsaw

Here are some practical steps you should take when building your digital marketing jigsaw:

1. Get your “Home” in order before you invite visitors in. Make sure your website reflects you and speaks to your target audience. How can you solve their problems? No website is better than a bad one.
   
   
2. Make sure you can be found by Google and its friends – ensure your website has simple, good optimisation – your web developer should talk to you about this. Check out Google Maps – gets you right to the top of the Googles.
   
   
3. To blog or not to blog? Can you provide your clients and prospects with valuable changing content? This is easier for service industries than with products. If you can then a blog can be a good platform – if not don’t create one and leave it empty
   
   
4. Be a content radar. Start to make a list of topics, articles, themes, current market trends that you can talk to you clients and prospects about. How can you grab their attention and see you as a source of help? What campaigns are you planning? Events, workshops, special offers
   
   
5. Choose your on-line soap boxes – which social media sites are best for you and your business?
   Linkedin – BtoB
   Facebook – BtoC – main users 15 – 35 yr olds but 35 – 55 growing users
   Twitter – cross section but mainly service industries
   Youtube – great if you have a visual business
   
   
6. Get a good photo and profile for each of the sites, either as yourself or your business.
   
   
7. Start following and listening to others. Join in the conversation. Start your own conversation – start spreading the word from your website, blog via social media and email.
   
   
8. Integrate with your existing Off-Line Marketing
   
   
9. When in doubt get some advice or help …..  or attend one of our Social Media workshops: