Decide on and find the people you want to communicate with. You should build a group of followers that are interested in your tweets i.e. if you work specifically in the Home Counties then these are the people that should be following you. Therefore you need to recruit them smartly.
- Look at Twitter applications such as
Be Consistent in what you Tweet and the way you say it. Maintain an Image / Brand
- Decide if it is about strategy, marketing, interesting products or just personal information and fun
- Only Tweet when you have something useful / relevant to say.
- Ensure your target group is not getting the same information from a different source – be inventive and original.
- It is also about the art of listening and responding to other peoples Tweets – it is a form of communication and building a community around your business.
Integrate it with your other online marketing
- You are limited to 140 characters so make sure you have other online media you can use to communicate the rest of the message. Links to blogs / websites / associate organisations.
- Use url shortening services like bit.ly and tiny.url which will help you to integrate long web addresses into your tweets.
- Tweets are public so think beyond the tweet to other forms of communicating once the relationship has been established – Direct Tweets are not public and of course Email.
Monitor the results of your Twittering – it may be free but your time is valuable
- Have you achieved your original goal – reaching your target market
- Have you increased traffic to your website?
- Found new associates / suppliers?
- Had more subscribers? Votes? Bookings
If you consider Twitter as part of your overall strategy with the same planning and execution as you would any campaign then you should see it helping to generate a group of interested followers that may recommend you to others or ultimately become a valued client.
Happy Tweeting.
Taken from my Social Media Marketing Workshop I am running on two dates 6th and 13th July.